Corporate Gifting Market USA (2025–2030) Outlook
Corporate Gifting Market in the USA (2025–2030): Size, Trends, and How Brands Can Win
The U.S. corporate gifting market is large and expanding. Coresight Research benchmarked it at $258B in 2022 and projected $312B by 2025 (~6.5% CAGR). Extending that trajectory suggests a $420–$500B range by 2030 depending on HR budgets, ABM adoption, and digital gift rails penetration. The dominant buyer filters through 2030: personalization, sustainability, compliance, and measurable ROI.
Market Size & 2030 Outlook
- Now through 2025: Coresight’s study puts the U.S. corporate gifting market on track for $312B in 2025.
- Gift card rails rising: Analysts see ~10.4% CAGR (2024–2031) for the B2B gift card segment—fueling instant, choice-based gifting and better attribution.
- 2030 directional: If the market compounds at ~6–8%, U.S. spend plausibly reaches $420–$500B by 2030 (projection extending Coresight’s baseline).
What’s Driving Growth (2025–2030)
- Employee Experience & Retention – Hybrid work keeps recognition programs (onboarding, milestones) top-of-budget.
- Sales/Marketing ROI – Gifting embedded in ABM, event follow-ups, and renewal plays; digital links and cards compress lead-time.
- Digital & Gift Cards – Instant delivery, recipient choice, and CRM attribution accelerate adoption.
- Mass Personalization – Buyers want tailored, on-brand packaging and recipient choice experiences.
- Sustainability & Ethics – Recycled materials, low-waste packaging, and clear sourcing are now RFP line items.
Seasonal Pulse Still Matters
Holiday spending in the U.S. hit record levels in 2024 (NRF), and consumer intent around experiential gifts keeps climbing (Deloitte/Circana). That momentum influences corporate calendars—though more budgets are shifting to year-round moments (anniversaries, QBRs, launches) to ease year-end congestion and improve attribution.
Buyer Requirements You Must Meet
- Proof of Impact: Track meeting set rates, pipeline influence, and EX metrics.
- Compliance & Controls: Budget caps, audit trails, and tax support for thresholds.
- Configurable at Scale: On-gift branding, packaging options, and recipient-choice links.
- Sustainability Receipts: Material specs, recycled content, and supplier assurances on request.
- Logistics Resilience: Distributed drops with SLAs + e-gift fallback.
How ChocoCraft Helps U.S. Teams Win (2025–2030)
- On-Brand Personalization: Your logo on chocolates + branded keepsake boxes with choice-based configurations.
- Distributed Fulfillment: Ship to offices or remote teams nationwide with project-managed timelines.
- Sustainable Packaging Options: Recyclable boxes, low-waste inserts, and documentation for procurement.
- Data-Ready: Clear redemption rates and send-status reporting; align with meeting-set goals.
Talk to a gifting specialist →
FAQ: Corporate Gifting in the U.S. (2025–2030)
How big is the U.S. corporate gifting market today?
Coresight estimated $258B (2022) and projects $312B by 2025—steady single-digit growth despite budget scrutiny.
What categories will grow fastest?
Digital/e-gifts and B2B gift cards (~10.4% CAGR 2024–2031), plus personalized, choice-based experiences.
When should brands send gifts?
Holidays remain peak, but shifting more budget to evergreen moments (onboarding, anniversaries, QBRs) improves ROI and logistics.
What do enterprise buyers expect from vendors?
Personalization at scale, sustainability documentation, CRM/ROI alignment, and compliance controls.
How does ChocoCraft handle sustainability requests?
We offer recyclable materials, minimized packaging waste, and supplier transparency—request our spec sheet for procurement.
Sources
- Coresight Research: U.S. Corporate Gifting Market size and outlook.
- Persistence/industry analyses: B2B Gift Cards CAGR 2024–2031.
- NRF/Deloitte/Circana: U.S. holiday and experiential gifting trends.